This post expands on one of the guides I created for archivists and special collections librarians using social media.
Facebook, without question, is one of the most popular social media platforms today. People all over the world use Facebook to connect to friends, family, and people with similar interests. Because of this huge potential audience, many archivists and librarians consider it essential to have a Facebook page for their repository. Many worry not having a Facebook page marks them as outdated or out of touch with current technology. While I agree that Facebook is a good place to have an online presence, I strongly believe that repositories should make the decision to create a Facebook page based on their individual circumstances. Each repository should choose the platform(s) most compatible with their community of users and with the types of material they plan to post. So – as I say for every other social media platform – don’t feel like you have to have a Facebook page.
If you determine that Facebook is a good fit for your repository, it offers a number of options for sharing information and building an online community. You can post text, photos, links, and videos; share, comment on, and like other people’s posts; and host conversations on your own page. Currently you can’t customize your page much beyond your profile photo, cover photo, and “About” section, but this also puts everyone on an even footing regardless of time and technical know-how.
Using this Guide
The following posting guide is a quick, ready-reference guide for archivists and special collections librarians using Facebook at their repository. It is by no means a comprehensive list of all the things you can and should do as a repository, but it is a good basic guide for what to post and how to improve your Facebook presence. I created this guide with a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License, so with that in mind feel free to share, post, and print it! If you do use this guide, please provide a link back to rebeccahopman.com/socialmedia
For a detailed breakdown of the guide and additional resources, continue after the break. Continue reading