Check out my post on Librarian Design Share!
Often we create a single design to promote a library event, but every now and then an event is so important that it deserves an entire marketing campaign. This was the case for Maryland Day.
Rebecca Hopman, Special Collections Coordinator and Instruction & Outreach Team Member at the University of Maryland, says:
Each year our university hosts Maryland Day, an annual open house for the community, prospective students, and current students, faculty, and staff. The event is a chance for academic departments, campus offices, and local community organizations to connect with visitors. The UMD Libraries ran several events, most of which were held in Hornbake Library and McKeldin Library. Our team created promotional materials to advertise the UMD Libraries’ events and our “What did you do today?” social media campaign, including posters, a library website ad, TV monitor slides, and postcards for people to take with them or mail to…
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