This past summer, I completed an independent study focused on how archives and special collections use social media platforms. As part of that course, I put together a series of guides targeted towards archives and special collections (although they could be equally useful to libraries, museums, and other cultural institutions). The guides are intended to be one-page, ready reference sheets for archivists using social media.
Each guide is focused on a single platform. Although much of the information could be transferred to any social media platform, each platform has its own uses and quirks. The guides include suggestions on what to post and when to post, tips for good content, a few projects to try, a few options for measuring social media success, and some repositories who I think use that platform to their advantage.
The guides do not include information for how to work each social media platform (e.g. – uploading photos, adding tags, etc.). There are already a large number of resources on the web for individuals needing help with technical issues. My primary goal was to provide quick, useful resources to those people who wanted guidance on how to best use social media platforms for their repository.
Each guide is based on my own experience managing a social media program for an archives and advising archivists on social media use. I also took into account advice from other institutional users of social media (including the non-profit and corporate sectors), archives and library literature on the subject, and the results of my 2012 Social Media Use in Archives and Special Collections survey.
Get all the guides in one handy-dandy PDF, or choose the guides you are most interested in:
I created these guides with a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. With this license in mind, feel free to print, share, and repost them! If you use them, please provide a link back to rebeccahopman.com/socialmedia.